KC, Meet Market.

Epoch Developments presented us with the challenge of unboxing the identity of a development concept that is brand new to Kansas City: a dedicated retail district built entirely from recycled shipping containers, seated on the busiest street in the city’s rapidly growing River Market neighborhood. Our task was to produce an identity that was as fascinating, eye-catching and inspiring as the project itself.


By recognizing each innovative feature of the development, we unpacked a unique identity that highlights the remarkable concept behind it. With the idea of creating something as typical as a shipping container into a whole ecosystem in mind, we borrowed characteristics of architectural design into the design of our website – pencil drawn lines of buildings and simple, matter-of-fact text/tone. The logo capitalizes on this with a bold M with a square design acting as a roof over the mark.


While a portion of our team began working on the overall identity (colors, brand language, etc) our designers began working on logo concepts. Our goal was to create something that was not only modern and branded – but something that captured the essence of this unique project that Epoch was bringing to Kansas City’s River Market neighborhood.

(Unused Concepts)


Like the majority of our clients, Epoch requested a package that not only defined the brand, but expanded on it with a collection of promotional assets. Valaroza produced branded business cards, one-sheet handouts, press releases and more.


The Market Commons project was truly a joy to work on. Epoch Developments works tirelessly to reinvent and revitalize Kansas City’s urban core with exciting projects that benefit not only the local residents but also the visitors from surrounding areas. Their team has a clear vision of what Kansas City can and should be – and laser-like focus on. what their role needs to be to best help get there.

Because of this, the Epoch team is incredibly receptive to ideas and shared our team’s passion and excitement every single step of the way. Valaroza has long-since been situated firmly in the neighborhoods Epoch works within, and our team fully recognizes the tremendous value that the city in a while stands to gain from projects like these.

Our team sees projects like these as not only a client to add to our roster, but an incredibly valuable asset to the city we all personally call home. Being able to lend a hand to help these ideas come to life is incredibly rewarding.

We are very excited to watch Market Commons come to life.